TribeHerald is a new online news source and community developed for a growing and supportive group originating in New York.
My client requested that their logo be designed to speak to the same simple and bold elements that many popular news outlets use in their own logos. Using a strong serif typeface that speaks to traditional printed news media, a custom set of ligatures have been designed to create a unique and memorable logo mark that plays with spacing.
Originally only in the need for a logo to display on their website, the need for printed stationary designs were requested. Keeping with a modern and youthful aesthetic, each of the stationary items incorporate a sanserif typeface that pairs nicely with the original logo. The same bold yellow is used smartly throughout all elements to drive home the businesses brand identity.
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