Working collaboratively as a team, I was tasked as the lead graphic designer to spearhead the logo design and print layout of the TD Bank branded Grassroots Magazine. Grassroots Magazine is an internal employee centric publication that is distributed digitally to all stores across the east coast of the united states that celebrates the culture of the workplace and highlights the specialties and talents of those working for the company.
Creating the logo for Grassroots Magazine was a challenge as it required to speak to the TD Bank brand while being recognized as its own identity. The finalized design plays to the traditional square logo but replaces the “TD” text with overlapping blades of grass that symbolize different people working together within the same organization.
The layout of the entire publication was designed to mimic the current state of internal marketing tools that consisted of bold typefaces, in the branded “TD green”, on large open spaces of color. The photography on each page is placed to be the focal point to drive home the point of this being an employee centered publication.
Due to the information within these pages being confidential, placeholder text and images have had to be incorporated.
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